A Trusted Multifamily Investment Partner
A Trusted Multifamily
Investment Partner
With the utmost dedication to performance and service, Professional Equity Management (PEM) has set a new bar for multifamily investment opportunities.
Our strategically positioned portfolio consists of high-quality, well-located Class A assets with above-market occupancy levels, attractive rent growth, adequate reserves, and conservative debt structures.
As a trusted partner for value-driven investors — and a reliable resource for owners, residents, and their communities — we have artfully built a reputation for the right expertise, service, and strategy to cultivate steady growth.
From humble roots in 1994 managing a single duplex in Michigan to 25,000+ units across the nation’s Sun Belt, our exceptional track record in ROI and asset protection has raised real estate standards while navigating five market cycles.
Our commitment to excellence permeates all aspects of our operations and among the 150+ professionals who serve our communities. A vertically integrated operating company, we directly oversee each property to ensure this commitment is upheld and executed to our high standards. From our executive leadership to property managers and maintenance workers, each PEM team member is motivated to excel.


Our Core Values
These core values drive every interaction and decision we make each day.

Integrity
We do what we say we will. Integrity guides every action we take. When we commit, consider it done — no exceptions. Trust is built on our consistent, reliable actions. You’ll always get the real deal with us.

Stewardship
We carry out our responsibilities fully and professionally. Stewardship to us means embracing our responsibilities with professionalism and dedication. We take ownership and ensure every task is handled meticulously, leaving a positive impact wherever we go.

Respect
We value our customers, vendors, and fellow PEMees. Respect is at the heart of everything we do. We prioritize the needs and perspectives of our customers, vendors, and team members, fostering a culture where everyone feels valued and appreciated.

Growth
Growth is ingrained in our DNA. We’re committed to constant self-improvement, supporting our communities, and innovating within our company. By embracing change and learning opportunities, we ensure progress and success for all.

Urgency
We take swift action with care. We prioritize responsiveness and empathy, acting swiftly to address the needs of others. Your priorities are our priorities, and we take proactive steps to make a meaningful impact when it matters most.
Our Mission
Generating wealth through strategic multifamily investments while operating thriving communities that enhance residents’ lives.
Our Vision
To be the most trusted investment partner and operator of multifamily assets, known for integrity, performance, and exceptional service across all market cycles.
Our Priorities
We are dedicated to five key priorities, ensuring exceptional quality and impactful results in all we do.

Meet Founder & CEO, Paul Mashni
Paul Mashni founded PEM more than three decades ago. His robust background in accounting, finance, and law, coupled with thoughtful leadership, enables Paul to oversee the firm with unmatched tact, transparency, and passion.
“We are truly blessed to be able to provide well-located and safe homes for our residents, while also growing wealth for investors.”



Our Team

Colson Franse
President

Deborah Casper-Stone
Chief Financial Officer

Mike Daley
Chief Operating Officer

Brittany Cristel
Vice President
of Operations

Jessica Meehan
Vice President of Revenue

Ken Payne
Controller

Bob Wang
Assistant Controller

Stephen Jones
National Facilities
Director

Jace Riley
In-House Counsel

Sarah Dahl
Director of Human Resources

Austin Kaphammer
Director of
Communications

Dr. Chris Moore
Director of Training & Development

Anae Esteve
Marketing & Operations Manager

Allie Mashni
Investor Relations
Specialist / Operations

Jessica Chen
Senior Financial Analyst

David Conway
Acquisitions Analyst